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by Philip Kotler : B2B Brand Management

ISBN : #3540253602 | Date : 2006-09-01

Description :

PDF-869fb | This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts… B2B Brand Management


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[Pub.43lhV] B2B Brand Management PDF | by Philip Kotler


B2B Brand Management by by Philip Kotler

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Content Rich: Writing Your Way to Wealth on the Web PDF




by Jon Wuebben : Content Rich: Writing Your Way to Wealth on the Web

ISBN : #0979762901 | Date : 2008-09-01

Description :

PDF-db794 | Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activ… Content Rich: Writing Your Way to Wealth on the Web


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[Pub.87mQR] Content Rich: Writing Your Way to Wealth on the Web PDF | by Jon Wuebben


Content Rich: Writing Your Way to Wealth on the Web by by Jon Wuebben

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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services PDF




by Frank R. Bacon : Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

ISBN : #0684839903 | Date : 1998-02-03

Description :

PDF-4f0f5 | Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon’s and Thomas W. Butler’s Planned Innovation(R) system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence… Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services


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[Pub.37hvf] Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services PDF | by Frank R. Bacon


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Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business development, influence people, cold calling) PDF




by Daniel R. Covey : Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business development, influence people, cold calling)

ISBN : #1518675204 | Date : 2015-11-06

Description :

PDF-7c3c8 | Sales Sale price. You will save 66% with this offer. Please hurry up! A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business development, influence people, cold calling) The sales industry is one of the most fastest changing industries in the business world today. Customers are constantly changing what they … Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business development, influence people, cold calling)


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Marketing Challenges Turbulent Business Environment PDF 6e1367c54

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

Description :

PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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Digital Stractics Strategy Tactics Strategic PDF 00b95cc49

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Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan PDF




by Chris Outram : Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

ISBN : #113757481X | Date : 2016-01-11

Description :

PDF-85846 | Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics…. Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan


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Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan by by Chris Outram

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Kundenintegration Zweischneidiges Schwert Kundenbeteiligung Leistungserstellung PDF 109ce2220

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by Dominic Rothe : Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)

ISBN : #3658126078 | Date : 2016-02-16

Description :

PDF-5fe35 | Die vorliegende Arbeit liefert ein umfassendes Verständnis der nachfragerseitigen Auswirkungen der Kundenintegration. Die Effekte der Kundenpartizipation am Leistungserstellungsprozess werden dabei anhand einer empirischen Analyse im Kontext des Selbstbaumöbel-Sektors ermittelt. Als Untersuchungsdesign wird hierbei die Strukturgleichungsmodellierung gewählt. Im Rahmen der empirischen Analyse kÅ Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)


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Marketing Strategy Based Principles Analytics PDF 2143cb261

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Marketing Strategy: Based on First Principles and Data Analytics PDF




by Robert Palmatier : Marketing Strategy: Based on First Principles and Data Analytics

ISBN : #1137526238 | Date : 2017-03-17

Description :

PDF-c2733 | Marketing strategy is the pursuit of solutions to four fundamental marketing problems: 1) all customers differ, 2) all customers change, 3) all competitors react, and 4) all resources are limited.Structured around these four First Principles of Marketing Strategy, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured f… Marketing Strategy: Based on First Principles and Data Analytics


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Marketing Strategy: Based on First Principles and Data Analytics by by Robert Palmatier

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Future Markets Multidimensional Market Mechanisms PDF 5f2826ac7

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The Future of e-Markets: Multidimensional Market Mechanisms PDF




by Martin Bichler : The Future of e-Markets: Multidimensional Market Mechanisms

ISBN : #0521003830 | Date : 2001-06-18

Description :

PDF-392c0 | Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for th… The Future of e-Markets: Multidimensional Market Mechanisms


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The Future of e-Markets: Multidimensional Market Mechanisms by by Martin Bichler

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Customer Visits Building Better Market PDF D97a52db9

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Customer Visits: Building a Better Market Focus PDF




by Edward F. McQuarrie : Customer Visits: Building a Better Market Focus

ISBN : #0765622254 | Date : 2008-04-17

Description :

PDF-75678 | Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Ed… Customer Visits: Building a Better Market Focus


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[Pub.59Mmu] Customer Visits: Building a Better Market Focus PDF | by Edward F. McQuarrie


Customer Visits: Building a Better Market Focus by by Edward F. McQuarrie

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by Nathalie Nahai : Webs of Influence: The Psychology of Online Persuasion

ISBN : # | Date : 2012-12-14

Description :

PDF-aefac | As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.  At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the wo… Webs of Influence: The Psychology of Online Persuasion


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Webs of Influence: The Psychology of Online Persuasion by by Nathalie Nahai

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Consumer Behavior and Managerial Decision Making (2nd Edition) PDF




by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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[Pub.74VoT] Consumer Behavior and Managerial Decision Making (2nd Edition) PDF | by Frank R Kardes


Consumer Behavior and Managerial Decision Making (2nd Edition) by by Frank R Kardes

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Sport Business in the Global Marketplace (Finance and Capital Markets) PDF




by H. Westerbeek : Sport Business in the Global Marketplace (Finance and Capital Markets)

ISBN : #1349508454 | Date : 2002-10-04

Description :

PDF-667a5 | Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios…. Sport Business in the Global Marketplace (Finance and Capital Markets)


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[Pub.96loD] Sport Business in the Global Marketplace (Finance and Capital Markets) PDF | by H. Westerbeek


Sport Business in the Global Marketplace (Finance and Capital Markets) by by H. Westerbeek

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Strategic Marketing Issues in Emerging Markets PDF




: Strategic Marketing Issues in Emerging Markets

ISBN : #9811065047 | Date : 2018-03-12

Description :

PDF-1df07 | This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing… Strategic Marketing Issues in Emerging Markets


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Strategies in E-Business: Positioning and Social Networking in Online Markets PDF




: Strategies in E-Business: Positioning and Social Networking in Online Markets

ISBN : #146148183X | Date : 2013-09-26

Description :

PDF-c3c58 | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business mod… Strategies in E-Business: Positioning and Social Networking in Online Markets


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